Philips Sonicare For Kids Connected electric toothbrush (HX6321/03). Interactive sonic power. More fun, better brushing. The Bluetooth-enabled brush works with the Sonicare For Kids app, where Sparkly coaches kids to brush every part of their mouth for longer.
Editor’s note. The best brushing incentive for Kids! It has a great automated escalation, it is easy to program so kids can get used to the vibration, the brush is gentle and effective. Excellent quality build and incredible long battery life.
What’s in the box: 1 Sonicare for Kids Bluetooth-enabled handle · 1 Sonicare for Kids compact Brush Head · Charger. Spare heads: compact (3+) · standard (7+).
Philips 90-day money-back guarantee. Philips offers a 90-day money-back guarantee on eligible NZ purchases of this model (Sonicare For Kids). See Philips NZ terms.
The app and rewards
Interactive app gets kids excited about brushing. Kids play along with the Sonicare For Kids app during brush time; fun animations and rewards coach them as they build their routine.
98% say it's easier to get kids brush longer and better*. The app syncs via Bluetooth to show proper technique and track performance (98% of parents surveyed*).
Exciting rewards for successful brushing sessions. Kids earn healthy food rewards to feed Sparkly, who encourages them to brush longer and better.
Philips 90-day money-back guarantee
Philips New Zealand offers a 90-day money-back guarantee on eligible products, including the Sonicare For Kids (HX6321/03), bought from an NZ retail or online store between 1 Jan 2025 and 31 Dec 2026.
- How to claim: use it for at least 30 days. If you’re not satisfied, submit Philips’ online claim form within 90 days of purchase, then post the product back to Philips in its original packaging with your Claim ID.
- Key conditions: NZ residents aged 18+. Keep your receipt and the original packaging. You pay return postage, and refunds go by bank transfer in about 3–4 weeks. Accessories, trade seconds and auction-site purchases are excluded. Claims close 30 April 2027.
- Your rights under the Consumer Guarantees Act aren’t affected.
Timers and progress tracking
KidTimer and KidPacer for a lifetime of proper brushing. The brushing time gradually increases to 2 minutes, and the Quadpacer prompts kids to move to each part of the mouth.
Keep track of brushing time even when you don't use the app. The brush stores up to 20 brushing sessions, so there’s no need to constantly sync.
Sonic clean for growing teeth
Dynamic cleaning action drives fluid between teeth. Up to 62,000 brush movements per minute gently reach between teeth and along the gum line — 75% more effective** than a manual toothbrush.
2 Kid-friendly power modes deliver a gentle, effective clean. A low mode for younger children and a high mode for older kids.
Rubberized brush head is designed to protect young teeth. Soft rubberized head designed to help protect growing teeth.
Preferred by dental professionals for their own children. 91% of dental professional parents prefer Philips Sonicare For Kids for their own children***.
Design kids love
Fun interchangeable stickers for customization. Eight interchangeable sticker designs in the box let kids change the look of their brush.
Multi grip design for parents and kids. Ergonomic handle so kids can brush on their own, or with a parent.
See it up close
Full specs
- Model: HX6321/03 · Sonicare For Kids (Bluetooth) · Colour: Aqua
- Speed: up to 62,000 brush movements/min · 2 power modes
- Timer: KidTimer and Quadpacer · stores up to 20 sessions
- Battery: rechargeable Li-ion · up to 2 weeks per charge · battery indicator light
- App: iPhone 4S+/iPad 3rd gen+ (iOS 7+) · Android phones and Bluetooth 4.0 tablets
- Brush heads: easy click-on (compact for 3+, standard for 7+)
- Warranty: 2-year limited warranty
FAQ
Genuine Philips? Yes — HX6321/03 from Get a Cut NZ.
Does it work without the app? Yes — the KidTimer and Quadpacer work on their own, and the brush stores sessions to sync later.
Philips footnotes (philips.co.nz HX6321/03):
* Of the parents surveyed.
** Versus using a manual toothbrush alone.
*** Survey of US dental professionals with children age 4-10.